A UK business can receive one redesign quote for £2,000 and another for £20,000.
Both can be reasonable.
The problem is that website redesign is an unusually vague product.
One provider may be changing a theme.
Another may be restructuring the site around enquiries, rewriting key pages, rebuilding mobile journeys, migrating the CMS and protecting search rankings.
For 2026 planning, I would use:
| Scope | Planning budget |
|---|---|
| Focused visual / UX refresh | £1,500–£4,000 |
| Professional business redesign | £4,000–£10,000 |
| Growth-focused redesign | £10,000–£30,000 |
| Complex ecommerce / platform rebuild | £30,000+ |
These are planning bands, not fixed UK market averages.
First define what “redesign” means
The useful question is:
Why is the existing website no longer doing its job?
Common answers include:
- positioning changed;
- enquiries are weak;
- mobile experience is poor;
- the company has outgrown the old design;
- editors cannot update the site;
- the CMS has become fragile;
- services changed;
- the site no longer matches the sales process;
- a platform migration is required.
Different problems need different projects.
A visual refresh belongs at the lower end
If the underlying structure is healthy and the work is mainly:
- typography;
- spacing;
- colours;
- imagery;
- selected layouts;
- mobile refinement;
- CTA cleanup;
then the project should cost less than a strategic rebuild.
Do not pay for architecture work you do not need.
A custom redesign changes how the website sells
The budget moves when scope includes:
- user/customer research;
- content strategy;
- new information architecture;
- custom components;
- service-page restructuring;
- conversion work;
- custom development;
- integrations;
- migration;
- deeper QA.
At that point, the business is changing how the website communicates and converts—not only how it looks.
Content is regularly underestimated
A more beautiful layout cannot fix vague positioning.
If the homepage still says:
We provide innovative solutions for all your needs.
changing the typeface is not enough.
A redesign may need decisions about:
- services;
- ideal clients;
- industries;
- proof;
- process;
- case studies;
- calls to action;
- locations;
- qualification.
Those decisions affect design time because the content determines the hierarchy.
Protect existing search visibility
If the website already earns organic traffic, URLs are assets.
Google recommends permanent server-side redirects when a page permanently moves and specifically identifies 301 and 308 as permanent redirects. See Google’s redirect guidance.
A serious migration should account for:
- existing URL inventory;
- preserve/change decisions;
- redirect map;
- canonicals;
- internal links;
- sitemap;
- analytics/Search Console;
- post-launch checks.
Use my website migration SEO checklist before replatforming an established site.
Integrations change the budget
A marketing website becomes more expensive when it must integrate with:
- CRM;
- booking;
- ecommerce;
- recruitment;
- payments;
- customer portals;
- calculators;
- memberships.
The price is not the button.
It is making the customer journey reliable through the integration.
Who owns the website afterward?
Before approving a proposal, establish ownership of:
- domain;
- DNS;
- hosting/cloud;
- CMS;
- repository/source;
- analytics;
- Search Console;
- integrations.
Then use a website handover checklist before final payment.
A cheap project becomes expensive if changing provider later means starting again.
What should £4,000–£10,000 buy?
For a normal professional-service or SME site, I would expect this band to support a disciplined custom redesign where:
- scope is controlled;
- templates are defined;
- responsive design is included;
- forms are tested;
- analytics works;
- CMS responsibility is clear;
- launch QA happens;
- ownership is clean.
The exact number changes depending on copy, photography, SEO and integrations.
When £10,000+ is reasonable
The budget can rise quickly when the website:
- has many templates;
- serves several audiences;
- contains hundreds of pages;
- needs significant content work;
- includes ecommerce;
- needs multilingual content;
- requires deep integration;
- has meaningful organic traffic to protect.
A ten-page consultancy site and a multi-market company site should not be priced by the same page-count formula.
Compare proposals by scope
Ask every provider whether the quote includes:
- discovery;
- design;
- copy/content;
- development;
- CMS;
- accessibility considerations;
- technical SEO;
- migration;
- analytics;
- integrations;
- redirects;
- training;
- launch;
- support.
Then compare totals.
A £5,000 quote that excludes half the project may cost more than a £9,000 quote that reaches a responsible launch.
If you have an existing UK business website and want an independent view on whether it needs repair, redesign or rebuild, send me the URL and what the site is currently failing to do.
