Growth
Lead Magnet.
Something free in exchange for an email.
In plain English
A guide, template, checklist or audit that visitors download by handing over their contact details.
Why it matters for founders and Nigerian businesses
Email lists are the only audience you actually own. Lead magnets are how you grow them.
Field notes
Get the next essay first.
One short essay every other week on shipping MVPs, technical SEO, and the craft of solo product development. No spam, unsubscribe in one click.