Growth
Heatmap.
A visual of where users click and scroll.
In plain English
Tools like Hotjar or Microsoft Clarity overlay click and scroll density on your pages.
Why it matters for founders and Nigerian businesses
Often reveals the CTA users actually click vs the one you're proud of. Cheap insight, high ROI.
Field notes
Get the next essay first.
One short essay every other week on shipping MVPs, technical SEO, and the craft of solo product development. No spam, unsubscribe in one click.